Elevating an Investment Website with a Comprehensive Redesign
INTERACTIVE DESIGN
Elevating a Brand through it’s Interactive Experience
PROJECT OVERVIEW
Our team was hired to create a new corporate brand and website experience for a real estate private equity firm. My role in this project included the creation of the sitemap, wireframes, design concepts, animations, final website flats, and collaboration with the development team through build (including extensive QA and testing).
Crafting a Plan of Action
UNIQUE WEB FUNCTIONALITY
To kick off the project, the team’s brand designers developed an extensive visual system that included a new logo, custom iconography, a bright new color palette, and fresh typography styles. In parallel, we began planning the structure of the new site. We established a plan for the client’s website content and functional needs, starting with a sitemap and then moving into more detailed wireframes.
Presenting Creative Options using Interactive Prototypes
HOMEPAGE DESIGN CONCEPTS
After finalizing the content plan, I began an extensive search for inspiration which helped me craft two navigation and homepage animations. Both concepts were designed to differentiate the client from their competitors while providing an optimal user experience. While both concepts had their strengths, the second concept was ultimately chosen and carried through the rest of the page designs.
Creating a Unique Interactive Experience with Mapbox
INTERACTIVE PORTFOIO MAP
After the initial design phase was complete, the client had a unique request for an interactive map on their portfolio page. This map would visualize their locations across the US, providing users with an engaging way to explore and interact with the page. I created this map using Mapbox, and our development team integrated it with the existing portfolio content in the site’s CMS. The end result allows the client to continually add more points to the map as they expand their business and property portfolio.
Neoscape
CREATIVE AGENCY
Emily Bernardi, Rita Ferreira, Helen Zhai, Mark Hickey, Evan Buxton, Rodrigo Lopez, Abdallah Salah, Vassili Shields, Brennan Scarlata
CREATIVE TEAM
WEBSITE LINK
Sketch, Adobe XD, Protopie, Mapbox
TOOLS USED