Creating a Digital Experience as Unique as the Building
INTERACTIVE DESIGN
This Building with Personality Needed a Website with Personality
PROJECT OVERVIEW
Our team was tasked to design an engaging website for a vibrant new office building in NYC. The project involved a high level of collaboration with brand designers developing the logo and identity, ensuring a harmonious and cohesive online presence that reflects the unique character of the building.
A Building Stack Illustrating it’s Unique Features
INTERACTIVE BUILDING STACK
A unique scope item for this project was an interactive building stack that showcased all of the floor plans and views from the building in a user-friendly and engaging way for potential tenants to explore. Our team designed an interactive asset that was compatible with the website, featuring hover and click states for each floor. Clicking on a floor revealed a modal displaying the floor plan and toggled views from the north and south sides of the building, providing users with a comprehensive understanding of the building’s unique features.
Showcasing an Energetic Location
INTERACTIVE MAP
One of the building’s great selling points is its proximity to numerous points of interest. To effectively showcase this without overcrowding the map, our team used Mapbox to create an interactive map that we used to hide and show POI layers. These layers were connected to labels on the left, revealing content such as points of interest and corporate neighbors. This approach allowed for a dynamic presentation of the building's ideal location.
Neoscape
CREATIVE AGENCY
Emily Bernardi, Sumayya Alsenan, Brendan McCabe, Abdallah Salah, Victoire Scherrer
CREATIVE TEAM
WEBSITE LINK
Sketch, Adobe XD, Mapbox
TOOLS USED