Personalizing the Homepage User Experience
HOMEPAGE REDESIGN
Project Overview
The homepage redesign objective was to create a personalized and engaging user experience for our client’s diverse target audiences, including property investors, tenants, developers, and job seekers. This case study delves into the design process, the strategies employed to cater to each audience, and the overall impact of the new homepage.
Discovery and Research
The project began with a discovery phase, where our team conducted stakeholder interviews, user surveys, and analyzed web analytics to understand the unique needs and behaviors of the website’s diverse user base. This phase was crucial in identifying key pain points and opportunities for enhancement.
Based on that research, we developed detailed personas for each target audience. User journeys were mapped out for each persona to ensure that their specific needs were addressed throughout their interaction with the homepage.
PROPERTY INVESTORS
For property investors, the homepage features market insights, featured properties, and investment calculators.
TENANTS
Tenants benefit from an easy-to-use property search tool, with filters for location, price range, and property type. Tenant services and support resources are also highlighted.
DEVELOPERS
Developers have access to industry news, development project showcases, and resources for project management.
JOB SEEKERS
The careers section is prominently featured with job listings, company culture highlights, and employee testimonials.
Design and Development
The design phase focused on creating a clean, modern, and intuitive interface that could adapt to the needs of different user groups.
Personalized Content: Dynamic content blocks tailored to user segments.
Interactive Elements: Enhanced engagement through property search filters, investment calculators, and project showcases.
Clear Navigation: Clear pathways for each user group to easily find relevant information and services.
KEY FEATURES
Conclusion
The redesigned homepage successfully integrates personalized experiences for its diverse audience, enhancing user engagement and satisfaction. By focusing on the unique needs of property investors, tenants, developers, and job seekers, the new design not only improves usability but also drives business goals through targeted content and interactive features.
Verndale
CREATIVE AGENCY
Emily Bernardi, Christopher Anthony, Diana Punn, Lisa Brown
CREATIVE TEAM
WEBSITE LINK
Sketch, Principle
TOOLS USED